Tahoe South Press Releases
Tahoe’s “Snowmageddon” National Focus During Television Meteorology Conference
Jan. 30, 2017 (SOUTH LAKE TAHOE, Calif./Nev.) – Operation Sierra Storm, the television meteorologists’ conference organized by the Lake Tahoe Visitors Authority, generated national attention and provided comprehensive media results for South Lake Tahoe’s historic snowfall. (www.tahoesouth.com)
Jim Cantore and Paul Goodloe, leading correspondents at The Weather Channel, both broadcast live from Heavenly Mountain Resort and showcased South Lake Tahoe’s powder-filled ski conditions for two days, eight hours each day. The Weather Channel was the first 24-7 channel devoted entirely to weather and has expanded to include a top-rated website, radio station, and newspaper service that cover forecasts, local and environmental events, disasters, and weather phenomena and weather’s impacts.
“One of the best days of my life here at the Weather Channel,” espoused Jim Cantore, storm specialist and AMHQ co-anchor, while broadcasting live from Heavenly Mountain Resort California Lodge during OSS 2017.
The 20th version of the conference, Jan. 10-13, 2017, established records for earned media value of $15.3 million – what the television, online and print exposure would have cost if purchased as advertising and reached an audience of 31.8 million viewers.
“The national exposure of this event is comprehensive and positions South Lake Tahoe with desirable conditions for the remainder of the season,” said Carol Chaplin, president and CEO of the Lake Tahoe Visitors Authority. “The coverage in various key drive and flight markets helps reinforce our brand, South Shore’s winter product and its ongoing renaissance.”
Operation Sierra Storm (www.osstahoe.com) included segments from South Lake Tahoe and Heavenly Mountain Resort with The Weather Channel, as well as major market network affiliates. Interviews conducted from California Base Lodge exposed Tahoe’s historic winter snowpack, quality skiing, drought impacts, and efforts to improve lake clarity.
Attendees included television meteorologists representing The Weather Channel and stations in Los Angeles, Chicago, Denver, San Francisco, Sacramento, Charlotte, Billings, and Reno.
Presentations from climate science experts centered on this winter’s ‘Snowmaggedon’ and global climate change. Attendees were provided timely, trending and newsworthy story ideas, compelling speakers, ongoing education, networking opportunities and capabilities to broadcast live or taped stories to their viewing audiences.
Keynote speaker Kevin de León, California State Senate President Pro Tempore, candidly addressed the impacts on policy, environmental initiatives and funding of the Trump administration.
Richard Somerville, professor emeritus, Scripps Institution of Oceanography, University of California, San Diego also provided insights on expected climate change policy options and the impacts of COP 21 policy implementation.
OSS also featured presentations by Bernadette Woods Placky, Climate Central, Chief Meteorologist & Director of Climate Matters; Sally Falkow, Social Media, Digital PR & Content Strategist; and Julie Regan, Tahoe Regional Planning Agency.
The Lake Tahoe Visitors Authority invited the community to attend the de León and Somerville presentations, while also attracting viewers via Facebook Live.
Event sponsors included the Lake Tahoe Visitors Authority, Tahoe Douglas Visitors Authority, Heavenly Mountain Resort (host ski resort), Tahoe Regional Planning Agency, Tahoe Fund, Harrah’s Lake Tahoe, Harveys Lake Tahoe, MontBleu Resort Casino & Spa, Lake Tahoe Resort Hotel, Hard Rock Casino Lake Tahoe, Edgewood Tahoe, Sierra-at-Tahoe Resort, and South Tahoe Airporter.
Contact: Jenn Boyd or Phil Weidinger, Weidinger Public Relations, 775-588-2412 or [email protected].
About the Lake Tahoe Visitors Authority
Designated the “America’s Favorite Ski Destination” by USA TODAY readers (Jan. 2014), Tahoe South combines the distinctive appeal of two worlds: spectacular natural beauty and a modern tourism destination with an array of outdoor recreation, entertainment, nightlife and gaming. Tahoe’s timeless splendor and an emerging economic diversity and sustainability continue to define its inimitable personality. For information about lodging, recreation and family packages at Tahoe South, call 1-800-288-2463 or log onto www.TahoeSouth.com