Tahoe South Press Releases
Ski Writers National Convention Generates Major Exposure for Tahoe South
April 4, 2012 (South Lake Tahoe, Calif./Nev.) – The North American Snowsports Journalists Association conference hosted last month by the Lake Tahoe Visitors Authority and its partners at Tahoe South (http://www.TahoeSouth.com), has already resulted in extensive media coverage for the area.
The four-day primer on authentic South Shore winter experiences, hospitality and the area’s vision for the future attracted more than 75 travel and ski journalists representing national magazines, newspapers, websites, blogs and social media outlets, as well as corporate guests and sponsors.
Coverage for South Shore as one of the country’s leading winter destinations has been published in the Associated Press, San Francisco Chronicle, Reno Gazette Journal, LA Daily Breeze, snowsportsna.com, nj.com and braveskimom.com with more expected in multiple markets across the country.
Press representatives at the conference included the Associated Press, SKI Magazine, Snow.com, San Francisco Chronicle, Sacramento Bee, Examiner.com, 7x7 Magazine, San Jose Mercury News, LA Daily Breeze, Contra Costa Times, Trenton (New Jersey) Times and NJ.com. While 22 stories have already appeared, more previewing next winter will also appear next Fall.
Presentations to journalists about key long-term area news included Nevada Lt. Gov Brian Krolicki discussing plans for a potential bid to host the 2022 Winter Olympics at Reno/Lake Tahoe. Lakeside Inn CEO Mike Bradford discussed the Vision Plan at South Shore, and Tahoe Transportation District’s Carl Hasty covered the proposed realignment of US Highway 50, among other projects.
“Hosting the conference was part of our ongoing effort to keep Tahoe South in the news,” said Carol Chaplin, executive director of the Lake Tahoe Visitors Authority. “The relationships we have with our partners allowed us to illustrate authentic Tahoe experiences – what locals and visitors see every day that differentiates the destination.”
LTVA organized tour options for the writers, bloggers, photographers and videographers to include skiing and boarding at Heavenly Mountain Resort, Sierra-at-Tahoe Resort and Kirkwood Mountain Resort; an après ski cruise on the Tahoe Queen; live entertainment with 311, an alternative-rock group at MontBleu and comedy at the Improv at Harveys.
NASJA attendees stayed at Embassy Suites Lake Tahoe Hotel & Ski Resort, Harrah’s Lake Tahoe, Harveys Lake Tahoe, MontBleu Resort Casino & Spa and Tahoe Lakeshore Lodge & Spa. Throughout their stay the group utilized transportation via BlueGo, South Tahoe Express and Amador Stage Lines.
Attendees gathered at an opening night dinner at Edgewood Tahoe, sponsored by Sacramento International Airport and were treated to a Taste of Tahoe with local restaurant samplings from Edgewood, Freshies Restaurant & Bar, Lakeside Inn & Casino’s Latin Soul, Red Hut Café, Capisce? and Cakes by Grace along with El Dorado wineries Boegar and Madrona.
Evening activities included a lakefront dinner at The Beacon Bar & Grill at Camp Richardson Resort and marketplace/trade show and awards banquet at Harveys sponsored by Reno-Tahoe International Airport.
For real promotions, packages, conditions and events in Tahoe South, The Lake Tahoe Visitors Authority is on Facebook: www.facebook.com/TahoeSouth, Twitter: www.twitter.com/SouthShoreTahoe, YouTube: www.youtube.com/LTVA. For information about Tahoe South, call 1-800-AT-TAHOE (1-800-288-2463) or visit www.tahoesouth.com.
Contact: Jenn Boyd or Phil Weidinger, Weidinger Public Relations, 775-588-2412 or [email protected].
Established in 1963, first as the United States Ski Writers Association, the North American Snowsports Journalists Association is a professional group of more than 250 writers, authors, photographers, filmmakers and broadcasters who report ski- and snowboard-related news, information and features throughout the United States, Canada and Mexico, via the various media. Corporate members include media contacts or employees of ski/snowboard-related businesses, such as resorts, convention and visitor associations, equipment and clothing manufacturers or any others who have a commercial interest in the journalistic coverage of those sports.
About the Lake Tahoe Visitors Authority
Set at 6,300’, Tahoe South combines the distinctive appeal of two worlds: spectacular natural beauty and a modern tourism destination. That ageless splendor and an emerging economic diversity toward health and wellness, green business practices and sustainability continue to define its inimitable personality. For information about lodging, recreation and family packages at Tahoe South, 1-800-AT-TAHOE (1-800-288-2463) or log onto www.TahoeSouth.com.