Tahoe South Press Releases
Regional Basketball Tournament is Slam Dunk for Tahoe South
May 22, 2013 (South Lake Tahoe, Calif./Nev.) – South Tahoe Basketball Academy along with Hardwood Palace is hosting a basketball competition in Tahoe South www.tahoesouth.com over Memorial Day weekend that is estimated to generate an economic impact of $1 million. The tournament consists of 190 teams, ages 7-17, from California, Nevada, Utah, Idaho, Oregon, and includes eight local teams.
The Lake Tahoe Visitors Authority has assisted with lodging and partnerships surrounding the upcoming tournament. LTVA’s mission is to drive overnight stays and commerce for the destination. The competition has confirmed more than 650 room nights over Memorial Day weekend with an estimated attendance of 5,000 people. LTVA’s research indicates that a special event attendee spends $221/day, giving this tournament an approximate value to the destination of more than $1 million.
“A visitor segment we are focused on cultivating is sports tourism, which Hardwood Palace and South Tahoe Basketball Academy represents,” said Carol Chaplin, executive director of the Lake Tahoe Visitors Authority. “This is a slam dunk. They’re looking for a long term relationship, which may result in annual competitions and generate interest for other similar sports tourism events.”
“Lodging for this weekend is looking solid, with a substantial influence attributed to this tournament,” said Jerry Bindel, Lakeland Village/South Tahoe Lodging Association. “In fact, summer bookings are looking great with visitors securing several weeks in advance.”
An event of this caliber takes public and private partnership. The City of South Tahoe, businesses, Douglas County School District, and the Lake Tahoe Unified School District have embraced this segment of sports tourism.
Games will take place all-day Saturday - Monday at 12 courts throughout South Shore including Lake Tahoe Community College, South Tahoe High School, South Tahoe Middle School, City of South Lake Tahoe Parks & Rec Complex, Kahle Community Center and Whittell High School.
“Most Tahoe athletes are used to traveling to tournaments and we’re grateful to have the opportunity to host in our backyard for a change,” said Dr. James R. Tarwater, superintendent of the Lake Tahoe Unified School District. “This also allows us to show families the various improvements to our schools and facilities.”
For real time updates on events, promotions, packages, conditions and events in Tahoe South, The Lake Tahoe Visitors Authority is on Facebook: www.facebook.com/TahoeSouth, Twitter: http://www.twitter.com/TahoeSouth, YouTube: www.youtube.com/LTVA. For Tahoe South information: 1-800-288-2463 or www.tahoesouth.com.
Contact: Jenn Boyd or Phil Weidinger, Weidinger Public Relations, 775-588-2412 or firstname.lastname@example.org
About the Lake Tahoe Visitors Authority
Designated the “America’s Best Lake” by USA TODAY readers (2012), Tahoe South combines the distinctive appeal of two worlds: spectacular natural beauty and a modern tourism destination with an array of outdoor recreation, entertainment, nightlife and gaming. Tahoe’s timeless splendor and an emerging economic diversity toward health and wellness, green business practices and sustainability continue to define its inimitable personality. For information about lodging, recreation and family packages at Tahoe South, call 1-800-288-2463 or log onto www.TahoeSouth.com.