Tahoe South Press Releases
LTVA’S Sue Barton Receives Top Industry Award From Travel Nevada
May, 18, 2017, Sue Barton, senior vice president administration, and operations at the Lake Tahoe Visitors Authority was presented with the Larry J. Friedman Industry Partner of the Year Award at Nevada Division of Tourism’s annual Rural Roundup Conference.
The Nevada Division of Tourism (commonly referred to as TravelNevada) recognized outstanding members of the state's rural industry at the VolunTourism Awards Dinner April 27 in Elko, Nev. The accolade was established to acknowledge Larry Friedman, who recently retired after 26 years in sales and marketing. The recognition commemorates the person or organization that has excelled in its partnership with the state’s tourism efforts, hosting familiarization (FAM) trips, participating in domestic and/or international travel shows and cooperative marketing programs.
Barton has demonstrated a career-long commitment to the tourism industry through her work with TravelNevada’s “Reno-Tahoe Territory,” which encompasses Reno, Sparks, Incline Village, Carson City, Carson Valley, Genoa, Gardnerville, Minden, Topaz, Virginia City and the Nevada side of Lake Tahoe’s South Shore. At the LTVA, Barton oversees marketing and event planning, trade shows, sales missions, and media/trade FAM tours to position Nevada as a leading travel destination.
“We’re incredibly lucky to have someone as passionate, knowledgeable, resourceful, connected and detail-oriented as Sue Barton on our team promoting our region to the world,” said Carol Chaplin, president, and CEO of the Lake Tahoe Visitors Authority.
In the last few years, Barton as joined several sales missions to Mexico and China; assisted with hosting countless media and travel/trade FAMs to South Shore including delegates from the United Kingdom, Australia, Canada, Germany, Brazil, Mexico, Korea, China, and India. One of LTVA’s primary objectives is economic growth utilizing a strategy to improve and expand sales outreach.
Barton’s efforts on behalf of LTVA are centered around the development and implementation of sales and marketing strategy for meetings/group market utilizing direct and co-op opportunities; management of contracted general sales agents in targeted international markets to increase product knowledge and distribution through third party vendors of travel; creation and publication of trade newsletters, and maintenance of strong relationships with Visit California, Travel Nevada, Brand USA, and other partners.
Barton along with Tony Lyle, vice president tourism development for LTVA, will be in Washington, DC, at the IPW annual conference, June 3-7 to conduct sales/business negotiations on behalf of South Lake Tahoe. U.S. Travel Association’s IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S.
Contact: Jenn Boyd Weidinger Public Relations, 775-588-2412 or [email protected].
About the Lake Tahoe Visitors Authority
Designated the “America’s Best Lake” by USA TODAY readers (2012), Tahoe South combines the distinctive appeal of two worlds: spectacular natural beauty and a modern tourism destination with an array of outdoor recreation, entertainment, nightlife and gaming. Tahoe’s timeless splendor and an emerging economic diversity continue to define its inimitable personality. For information about lodging, recreation and family packages at Tahoe South, call 1-800-288-2463 or log onto www.TahoeSouth.com.
The Nevada Division of Tourism is a division of the Nevada Department of Tourism and Cultural Affairs. More commonly known as TravelNevada, it is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Operating within a performance-based budget structure, TravelNevada is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more information, visit TravelNevada.biz http://nvdtca.org/travelnevadabiz/who-we-are/