Tahoe South Press Releases
LTVA Leads Partnership to Clean South Shore Beaches Following July 4 Fireworks
LTVA Leads Partnership to Clean South Shore Beaches.
Once again the Lake Tahoe Visitors Authority and local agencies are partnering to coordinate the “Adopt-a-Beach Program” clean-up dates following the Fourth of July and Labor Day firework displays.
“Lights on the Lake,” the area’s Fourth of July must-see fireworks display, attracts tens of thousands of visitors and locals to Tahoe South’s beaches over the holiday weekend. The clean-up program is in place to ensure that any debris that may be left behind by visitors or locals is picked up.
A key element for the LTVA and partner agencies is preserving lake clarity after an estimated 100,000 people gather along the shores of Tahoe South to watch the pyrotechnic display.
The Tahoe Douglas Visitors Authority is the Nevada-based tourism entity for the South Shore that funds “Lights on the Lake” as well as iconic events such as the American Century Championship and the Lake Tahoe Summer Concert Series at Harveys Outdoor Arena.
“Working in conjunction with the TDVA, the beach cleanups are necessary, important and responsible for the health of our lake,” said Carol Chaplin, executive director of the Lake Tahoe Visitors Authority. “The fireworks have been a point of pride, a beneficial economic investment, and a cherished tradition for more than 30 years. That pride extends to our need to protect our crystal clear lake and our beaches.”
The LTVA continues to mobilize with the entire community to contribute clean-up resources through Team Fireworks, (www.ltva.org/teamfireworks). The site provides visitors and residents information on how to recognize and report potential fireworks debris and generate immediate response if found. The LTVA has established a hotline, 775-410-0417, and an email address (email@example.com) to communicate information on debris.
The City of South Lake Tahoe, Lake Tahoe Visitors Authority, League to Save Lake Tahoe, U.S. Forest Service, South Tahoe Refuse & Recycling, and Douglas County have developed the theme, “Caring is Cool - Lake Tahoe’s clarity starts with YOU, and there are a number of ways to help!” (www.adoptabeachtahoe.com)
Debris on Lake Tahoe’s beaches affects everyone’s enjoyment of the lake, and trash and refuse on the beaches and streets can easily find its way to the lake and adversely impact lake clarity, water quality and wildlife. With July 4 falling on Saturday, and the holiday being one of the area’s most popular summer attractions, large crowds are expected.
In addition, LTVA is coordinating with South Tahoe Refuse & Recycling to implement a program where bags will be provided to spectators upon entry to the beach in order to help contain trash.
Public participation is a key component of basin-wide environmental stewardship initiatives. Visitors and residents are being asked to respect the environment and only leave footprints behind. For those interested in helping with the Team Fireworks Beach Cleanup program July 5-9, please email info@LTVA.org or call the LTVA at 530-541-5255. Individuals and groups will be directed to the beaches and dates where cleanup help is most needed.
Contact Jenn Boyd or Phil Weidinger, Weidinger Public Relations, 775-588-2412 or firstname.lastname@example.org.
About the Lake Tahoe Visitors Authority
Designated the “America’s Best Lake” by USA TODAY readers (2012), Tahoe South combines the distinctive appeal of two worlds: spectacular natural beauty and a modern tourism destination with an array of outdoor recreation, entertainment, nightlife and gaming. Tahoe’s timeless splendor and an emerging economic diversity toward health and wellness, green business practices and sustainability continue to define its inimitable personality. For information about lodging, recreation and family packages at Tahoe South, call 1-800-288-2463 or log onto www.TahoeSouth.com.