Tahoe South Press Releases
Lake Tahoe Visitors Authority Votes to Cancel Fireworks
The Lake Tahoe Visitors Authority (LTVA), in an emergency board meeting last night, unanimously voted to cancel this year’s and future Independence Day and Labor Day fireworks celebrations in South Lake Tahoe unless a federal lawsuit is settled or dismissed by April 4.
The economic impact of the federal lawsuit on the communities around Lake Tahoe would potentially paralyze the local economy. Conservative financial estimates indicate visitors over the two holiday periods contribute upwards of $35 million in lodging, retail sales, activities and attractions. The LTVA voted to cancel all future activity so as to avoid draining valuable resources required to fight litigation that could result in fines upwards of $70 million.
“We hope that the plaintiffs will drop the lawsuit immediately so that we can continue to plan for the Independence Day celebration, which is such an important and meaningful event for of our community,” said LTVA Executive Director Carol Chaplin.
The resolution states, “LTVA shall not contract for events, including, but not limited to, the fireworks displays; the July 4, 2014 Independence Day Celebration is cancelled and henceforth LTVA shall not contract for or conduct any fireworks displays; LTVA shall continue to assist the community to promote and market events and activities at Tahoe South and assist the community to improve the economy and environment at Tahoe South.”
A crowd of more than 100 concerned citizens, business leaders, and public officials attended the emergency meeting at LTVA headquarters to offering support and encouragement that a compromise can be reached to end the litigation.
Speakers during the public comment period of the emergency board meeting included Nevada Lt. Gov. Brian Krolicki, Nevada State Sen. James Settelmeyer, California State Sen. Ted Gaines and South Lake Tahoe Mayor Hal Cole.
The Lake Tahoe Visitors Authority is a cooperative organization that receives funding from several sources chartered with promoting South Shore, Lake Tahoe and achieving a measurable impact on tourism numbers in the region. Marketing programs like research initiatives, advertising, trade shows, and public relations all work together to drive visitors to the destination.
The mission of the Lake Tahoe Visitors Authority is to market the South Shore of Lake Tahoe as a unique, world-class year-round resort destination for the economic benefit and quality of life for the area, while respecting its traditions and environment.