Tahoe South Press Releases
Annual Tourism Forum to Discuss the Global Guest, April 18
“Welcoming the Global Guest” tourism forum will focus on how businesses and locals can better prepare for international travelers, including Chinese visitors. The keynote speaker, Daniel Crain, vice president education and training at BRIC Marketing (San Francisco-based strategy consulting firm), will provide insight on being “Global Ready” and understanding cultural nuances and expectations when visiting the U.S. Additional presenters include Kristine Tsusaki-Reddick, director of client relations, Northern California for Visit California; Carol Chaplin, CEO, and president of the Lake Tahoe Visitors Authority; Tony Lyle, vice president tourism development of LTVA; and Craig Schmidt, CEO of Tahoe Chamber. More information is available at http://www.tahoechamber.org.
Business-minded South Shore locals, entrepreneurs, travel/tourism operators and marketing professionals.
Lake Tahoe Resort Hotel, 4130 Lake Tahoe Blvd., South Lake Tahoe, CA 96150
Tuesday, April 18, 8:15 a.m. - 11:30 a.m.
To strengthen the local economy, understand and attract the growing international market. Presented by the Lake Tahoe Visitors Authority and Tahoe Chamber, the annual forum highlights a major element of the future marketing equation for a tourism destination. International travel to California accounts for $24.4 billion in spending or 22 percent of total travel-related revenue to the state.
Fee: Register at TahoeChamber.org, $25 for members, $40 for non-members (breakfast included).
Keynote bio: Spanning a career of over 25 years in hospitality, and non-profit organizations, Daniel Crain has a proven track record in training and development of people across the spectrum. In 2003, San Francisco-based, 7 x 7 Magazine awarded him with being one of the most influential executives under 40 years old. Crain’s expertise in human resources and subsequently as President/ CEO of a nationwide non-profit gave him a strong foundation in cultural diversity and conflict resolution for a variety of the workforce. Crain spent over 15 years in the hospitality industry, holding positions like hotel general manager and director of human resources. He ran a corporate customer service training programs for service staff; he understands the importance of customer service and guests experience. Today, Crain is meshing his background in human resource training and hospitality management by leading workshops and courses on how to be “China Ready,” which is focusing on welcoming Chinese visitors and understanding their cultural nuances and expectations when visiting the U.S.
About the Lake Tahoe Visitors Authority
Designated the “Best Ski Destination” by USA TODAY readers (2014), Tahoe South combines the distinctive appeal of two worlds: spectacular natural beauty and a modern tourism destination with an array of outdoor recreation, entertainment, nightlife, and gaming. That ageless splendor and an emerging economic diversity continue to define its inimitable personality. For information about lodging, recreation and family packages at Tahoe South, 1-800-AT-TAHOE (1-800-288-2463) or log onto www.TahoeSouth.com.